INFINITY FITTING SUCCESS STORIES

AMERICAN MARKET

An international footwear brand faced a specific request from the North American market: to clearly and objectively explain the difference between two available fitting options. American consumers are particularly sensitive to shoe width, and their perception of comfort often depends on this factor.

For the sales director, the challenge was to translate these technical distinctions into simple, numerical, and easy-to-communicate answers for distributors and end customers—supporting purchasing decisions with concrete data rather than opinions.

Thanks to Infinity Fitting, the company was able to:

• scientifically compare the two fits across thousands of digital foot models representative of the target population;

• retrieve and integrate the results of previous tests on similar footwear; and

• generate a clear comparative report showing how each fit addressed the different morphologies of the North American market.

Armed with this data, the company was able to make a sound strategic decision, reducing the risk of errors, avoiding unnecessary product relaunch costs, and demonstrating to the market that it can effectively respond to consumer needs.

DESIGNING A NEW LAST

A well-known cycling shoe brand had collected clear market feedback over the years: its iconic model was praised for performance and design, but perceived as too narrow by a significant share of cyclists. Redesigning the shoe’s shape therefore became necessary.

The process began with Infinity Fitting applied to the original last, in order to obtain a quantitative reference report. Based on this, the R&D team created CAD version 1 of the new shape and sent the STL file for Infinity Fitting analysis. Within a few hours, they received a detailed report, which was immediately compared with the initial one. This made it possible to understand the exact impact of the changes introduced.

Guided by data, the designers developed version 2—this time with greater awareness and direction. New submission, new analysis, new report. Iteration after iteration, the team achieved the desired outcome: an updated last with the comfort features the market demanded.

And all this without producing a single physical prototype. Thanks to Infinity Fitting, the new shoe was virtually tested on thousands of digital feet, validating the design at an early stage and drastically reducing both development time and costs.

NEW SAFETY SHOE MODEL FOR WOMEN

A brand specializing in safety footwear faced a major challenge: transforming a unisex last—originally designed for men and then simply adapted to women’s sizes—into a form dedicated specifically to women.

To achieve this, the team used Infinity Fitting with a targeted approach: the simulation was conducted exclusively on thousands of 3D models of female feet, providing a realistic picture of the specific needs of this audience.

The R&D team followed industry best practices and designed the first version of the new last in CAD. The STL file was sent to Infinity Fitting and, without producing any physical prototype, a detailed report was generated within just a few hours, based on the selected female sample.

The report revealed the need for a fit adjustment. A new version of the design was therefore developed and once again analyzed with Infinity Fitting. The process was repeated only twice before reaching final validation—always in fully digital mode.

Thanks to Infinity Fitting, the brand was able to:

design a data-driven female last, rather than a simple adaptation of the male version;

avoid physical prototyping, significantly reducing development time and costs;

obtain fast, objective validation, based on thousands of real female feet from the target audience.

The result was a more inclusive model, tailored to the needs of female workers, developed through a faster, more precise, and more efficient process compared to traditional methods.